Search Engine Optimization

Optimisizing your website for the search engines is the next step after successfully completing search engine submissions. Many websites are already indexed but still fail to appear within the top results due to a lack of proper optimization efforts.

It should be a given that your website appears when searching for your company name. However, these are people who obviously already know about you. The real benefit is when your website appears at the top for generic search terms that describe your products and services.

There are many different elements that should be considered when optimizing a website for greater search engine exposure, such elements are:

On Page Optimization

• Meta Data: Meta data is information that is found within each web page. The main meta data fields used are page title, description and keywords.
• Page Copy: How copy is written for your website can also affect the performance of your site within search engines, this includes headings and formatting.
• Internal Linking: Linking is the action where by one page is linked via either text or an image to another page within your website.
• Coding: How a web page is built can considerably affect how it performs within the search engines.
• Navigation: This will determine if search engines can access all the pages within your site and more so, how effectively.

Off Page Optimization

• External Linking: How many other websites are linking you your webpages?
• Directory Submissions: Another great way to help build links back to your website.
• Social Bookmarking: A great way to share you favourite pages with the rest of the net del.icio.us
• Press Releases: Another great way of increasing online PR for your website.
• Newsletter Writing: Write a newsletter article and submit it to link sites that offer regular newsletter to there readers.

Keyword Suggestion

Keyword suggestion tools are be the foundation of all search engine optimization and search engine marketing campaigns.

Selecting the correct search terms and phrases for your campaign will dramatically improve the click though rate and quality of traffic your attracting to the website.

This tool is designed to do just that, enter in the term you want to research and click “search”. You will be presented with a detailed list of the most popular search words and phrases currently being used in search engines.

Populate your search engine marketing campaigns and website copy with these terms, using the higher ranking terms in headings.

Following this basic method and you’re on your way to search engine success.